Kodak and Fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Research Paper Example It was then that he started experimenting and finally developed a camera by the year 1880 based on which the Kodak Company was initiated. Thus cameras and photographic films were the core products that the company offered to the general public with intention to make it a large business (George Eastman, n.d.). The company had also focused sincerely on advertising of their products considering advertising as an important measure of business (George Eastman, n.d.). The core business of Fujifilm is manufacture of photographic film. This company was founded in 1934 and is now a leading company in the world of photography across the globe. With establishment of the company in 1934, the company gradually expanded globally and opened up its branches across different countries in the world (Corporate History n.d.). The fundamental approach that Kodak has been following for managing its operations has been a humanistic approach. Eastman believed that his employees were highly important and hence should be offered with more than just wages. There are four major principles that the company followed from its initial times. These include: Production of mass products at a low cost, Distribution of the products across the globe, Extensive advertising, and Focus on the customer. There have been three policies on which the management of the company has been maintained. These are: (1) Continuous research for development and growth of the company; (2) Well behaving with the employees to make them feel important and part of the company; and (3) Reinvestment of the company’s profits in expansion of the business (Schreiner, 2012, pp.1-3). The management approach at Fujifilm Company is focused on increasing and maximizing the synergies of its employees towards accomplishment of organizational goals. The company focuses on utilizing its human resources